SALLY O’GRADY

SALLY O’GRADY

Sally is a director of commercials, branded content and documentaries. Clients include US Bank, Big Commerce, Hoka, Tito’s, Quicken Loans, ASICS, T Mobile and others. Sally has worked in the field of long form documentary for over ten years - producing a 2 hour special on the Oklahoma City Bombing for Rachel Maddow/ MSNBC and creating several history and science docs for the likes of Discovery, PBS and National Geographic.

Sally’s recent directorial work includes an ITVS/ Independent Lens piece for their Stories for Justice series and an independent documentary (The Trouble I See) about family separation through the prism of mass incarceration. She is also co-creator of a new series, Good Blood, (funded by ITVS and the Center for Public Broadcasting) about period poverty in the US. Sally’s independent non-fiction films have appeared at festivals in Europe, Australia and the United States. Her work is concerned with illuminating social issues in a visually unique manner.

She has previously worked as a health educator in her hometown, Sydney Australia at their first ever Medically Supervised Injecting Center working with street based drug users & sex workers. She now lives in Austin, TX with her very kind husband and stylish eleven year old son.

Electric Pearl is collaborative directing team and full service video production company. However, we can work independently if the project requires.